Investa Launches Tenant Online Recycling Game ‘Binder’
05 April 2019
Investa
today launched the
property industry’s first sustainability waste and
recycling engagement tool, Binder, a fun, educational, online game
designed to help the +100,000 people working in Investa’s
buildings nationally to address the daily challenge of knowing what
can and can’t be recycled. With broad usage, it is anticipated that the
game will enable tenants to reduce landfill
waste and contribute to
lowering the carbon footprint of Investa buildings nationally.
Nina James, General Manager, Corporate Sustainability, Investa said: “To
achieve our net zero carbon
emissions by 2040 Science Based Target and
fulfil our obligation to reduce Scope 3 emissions, it’s critical we
actively engage with our tenants and provide educational and supportive
tools to help them lower the carbon footprint of their workplaces.
Waste reduction is an area that generates a lot of interest and
enquiries from our tenants. It’s also an area where individuals can
personally make a difference through their own daily recycling
practices.
We believe that gamifying the process and making the world of recycling
light hearted and fun, will increase engagement and be particularly
appealing to the under 35’s, who are used to swiping right or left to
get the information they need.
Binder empowers our building occupants to make a difference, while
having a fun time doing it,” said Ms James.
The online and mobile game was developed to improve tenancy and building
recycling rates and help address the confusion that is often generated
from the varied recycling standards across Australia. This confusion
leads to contaminated waste streams which results in lower recycling
levels and ultimately an increase in waste to landfill.
It is designed in the style of a dating app which encourages users to
flick through common office rubbish, swiping right if an item can be
recycled and swiping left if it goes to landfill. Users have three
chances to help the animated, yellow recycling bin character find ‘true
love’ via correct answers, before they luck out of the game. Binder is
integrated with Investa’s online Sustainability Tenant Toolkit
and its online and in-building tenant engagement program, Insite. While
it is primarily designed to help Investa tenants, given confusion around
recycling is common, Investa believes the tool could be a fun way to
help the broader community to improve their recycling rates and lower
their waste to landfill.
Ms James said: “Binder is yet another way we are working to reduce the
proportion of waste leaving our buildings that goes to landfill, in
conjunction with the ongoing work we are doing with the City of Sydney's
Better Building Partnership's Waste Technical Working Group.”
Binder will launch nationally across Investa’s portfolio this week with
tenants in each building able to engage with the game in their foyers
and via the INSITE tenant portals.
--ENDS--
Source: Investa - www.investa.com.au
Contact: N/A
External Links:
Sustainability Tenant Toolkit, https://sustainability.investa.com.au/
INSITE, http://atinsite.com.au/
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