Big brand hotel chains respond to Middleton Beach opportunity

21 June 2018

WA Government: The State Government has announced the successful conclusion of the Middleton Beach Hotel Operator Expression of Interest (EOI) process.

Submissions were received from high calibre local, national and international hotel chains that see an opportunity in a future hotel proposed for Albany's popular seaside tourist destination.

The strategy to approach operators prior to seeking interest from developers is part of a raft of measures introduced by LandCorp and the City of Albany to make the site as attractive as possible to private investors.

The success of the Hotel Operator EOI is an encouraging sign and the project partners remain cautiously optimistic about efforts to secure a hotel developer.

The Hotel Operator EOI process was managed by specialist global agency CBRE Hotels, appointed by LandCorp.

The submitting hotel chains cannot be named at this stage, as any company participating in the forthcoming developer EOI must be given the opportunity to progress discussions with potential operators at their discretion.

The next stage will be an EOI process to find a hotel developer, which will be announced in the near future.

Comments attributed to Lands Minister Rita Saffioti:

"Finding big brand names that are interested in managing the day-to-day operations of a potential 80-140 room hotel at Middleton Beach is a tremendous outcome, one that will certainly help efforts to secure a quality developer.

"When we go out with a formal Hotel Developer EOI, likely mid-2018, we will be able to present interested developers with a choice of recognised hotel chain operators looking to expand their business to Albany should a quality hotel be developed.

"The success of the Hotel Operator EOI is a clear indication quality hotel chains see benefit in operating at the site. We hope this instils greater confidence amongst developers and encourages a competitive outcome when the site goes to market."

Comments attributed to Albany MLA Peter Watson:

"The calibre of hotel operators reaffirms what an attractive development opportunity the Middleton Beach site is for a quality hotel development.

"The interest shown from these hotel operators is a great indicator that this project will boost our local economy, provide local jobs, and benefit our tourism sector."




Source:  Western Australia Government -

Contact: Minister's office - 6552 5500

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