SA leading the way in road safety innovation

09 February 2017

SA Government: Australian road safety experts will today oversee testing of the latest road safety innovations at Automotive Safety Engineering (ASE) in Lonsdale, a world leader in energy absorbing road safety products.

Energy absorbing products such as bollards, crash cushions and poles / tree buffers offer improve safety for both drivers and pedestrians through better countering vehicle impacts.

ASE is the only company in the world producing rated and crash tested energy absorbing products such as these. Their products are sold to road safety authorities in Japan, the USA and Dubai and are being increasingly utilised by local and state governments across Australia.

Local Councils across SA are increasingly embracing the bollards which have been installed at numerous alfresco dining hotspots such as Norwood Parade, Hutt Street and Jetty Road Glenelg, and outside childcare centres in Salisbury.

The Department of Planning, Transport and Infrastructure (DPTI) has used energy absorbing bollards on many infrastructure projects across SA including the South Road Superway and North East Road and Sudholz Road Safety Improvements Project.

Energy absorbing bollards will continue to be strongly considered by the department to improve safety for road users including on projects such as the Torrens Road to River Torrens, O-Bahn City Access and Darlington Upgrade projects.

The products have been engineered with features such as strategically slotted cellular pockets for controlled crumpling and energy absorption. They provide pedestrian protection from errant
vehicles, as well as providing safety to the vehicle occupants.


South Australian based ASE and their distributor Roadside Solutions provide employment to upward of 80 South Australians across both their Lonsdale headquarters and roadside operations.
Today’s meeting of road safety experts was attended by representatives from VIC Roads, Institute of Public Works Engineering Australasia, the South Australia Local Government Supervisory Officers’ Association, Sakai Australia, SA Police and the RAA among others.

Quotes attributable to Police Minister Peter Malinauskas

Last year we were pleased to see a reduction in SA’s road toll to a record low of 86 fatalities.

However, every death is one death too many. Innovations that reduce the severity of crash impacts and improve protection for pedestrians are fantastic to see, and especially so when they are being produced by a local company.

ASE are already selling their products to Japan, USA and Dubai, and today we welcomed road safety experts from around Australia along with a representative from Japan to their Lonsdale headquarters. ASE are a local company with huge potential for growth.

I encourage local councils to continue to engage with ASE and consider whether these road safety innovations could improve road safety outcomes within their local areas and particularly in areas where there is high pedestrian traffic.




Source:  South Australian Government -

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